HEMYCA was a unique presentation held at the wonderful ME Hotel in The Atrium which had a cathedral theme to it with high ceilings and interesting designs. The HEMYCA AW15 Collection was named 'Decrypt: Generation Overload' and featured a compelling selection of geometric patterns and high-neck outerwear. The fascinating collection revolved around ash colours along with mixed classic colours of black and red in a checkered pattern.The collection definitely spoke its message of protection and awareness as it was inspired by world problems we face everyday.
|Photo credit: Modus Publicity Website|
Soojin Lee was a catwalk show held at the beautiful Freemasons' Hall which was ran by Fashion Scout. I absoloutely love the Freemasons' Hall due to its surroundings and appearance so I was super excited to go back this season. I was delighted when I was told to sit in third row as I was expecting to stand (which is always my luck). Plus, I had a great view from my seat!
I had a sneaky bit of lunch at Pizza Hut in between to refuel my energy and have a bit of a rest. From there I took a trip down to the Somerset House with my mother to see what was going on as I hadn't been down there yet since last season. We saw some outrageously funny outfits parading around the square- flaunting themselves in front any cameras they could see which surprised me a bit as I forgot how eccentric London Fashion Week can be.
After having such a busy day I had some relaxation time at the Savoy Hotel while I sorted out my pictures, notes and whatnot. It's a gorgeous hotel and the perfect place to relax and unwind after rushing around the busy London streets. Nothing beats a refreshing diet coke as well.
I extremely enjoyed my first London Fashion Week day and cannot wait for my second. I hope you all have a great time at LFW these next couple of days if you're attending and if you aren't I definitely recommend you to watch the live streams- its such a fun and interesting experience.
Thank you to both PR agencies and designers for inviting me as well and I can't wait for next time!
Bring on Tuesday! x